• Table of Contents

Introduction: Making Customers Say "Take My Money!”

Welcome to this guide. Here I'll teach you how to design jaw-dropping visuals for your product that will instantly entice customers to buy. By following this guide and utilizing the tools and techniques provided, you'll be able to design alluring visuals in 90 minutes. Let’s dive in!

What’s with the visuals?

Without a doubt, the most underrated part of a product is how it looks. It's like the face of the product that users first see before they decide to buy it. They come across the visuals in ads on social media, then on the landing page, and finally on the checkout page. So, this is super important for turning potential customers into paying ones because it gives them the confidence and clarity they need to make the purchase. The visuals play a huge role in convincing people to buy the product.

So, don’t underestimate it :D

Mastering the Visual Force

Before we dive into the core of the guide, let's go over some basic design principles that are crucial for creating captivating visuals.

• Colors: Colors are like spices in a recipe. They can enhance the overall flavor and make the dish more appealing to certain people, while others may not enjoy the same flavor profile. It's important to choose the right colors to achieve the desired effect.
• Typography: Typography is like playing dress-up but for words. You can dress up your words in different styles to make them look fancy or to make them stand out. It's like putting a top hat on a cat—it makes them look extra special!
• Composition: Composition is like building a really cool tower out of Legos. You want to make sure everything fits together just right so it doesn't fall over. And just like Legos, you can use different shapes and sizes to make things look interesting and fun.
• Contrast: Contrast is like a superhero costume. It makes things stand out and look special, just like a superhero. You can use contrast to make things look bold and exciting or to make them look like they belong together, like a superhero team.
• Balance: Balance is like a teeter-totter. You want to make sure everything is even and not too heavy on one side, or else someone might go flying! It's like having a balance beam competition, but with design elements instead of gymnastics.
• Proximity: Proximity is like a big family reunion. You put all the family members who are related close together so they can talk and have fun. You can use proximity to make things look like they belong together or to make them look separate and distinct.
• Alignment: Alignment is like a coloring book. You want to make sure you stay inside the lines and color everything just right. It's like doing a puzzle, but with design elements instead of pieces.